Are The Suppliers from Worldwide Brands Safe?

As it's one of the most popular supplier sources, there are many Worldwide Brands reviews online – but a lot of people still wonder how safe, reliable and legitimate the wholesalers and drop shippers in Worldwide Brands really are.  In this quick review, I'm going to talk about Worldwide Brands and how they certify suppliers before listing them in their directory.

What is Worldwide Brands?

Worldwide Brands is a directory of certified suppliers – which range from small drop shippers to huge manufacturers and wholesalers of well know brands.

Membership costs nearly $300, and for that you get access to over 16 million products at trade prices from about 8,000 suppliers in total – of which more than 70% have either no or a low minimum order.

One of the advantages of using Worldwide Brands, other than the fact that there are so many products in one place, is that all the suppliers are certified and 

guaranteed to be legitimate.

How Does Certification Work?

The editor of the Worldwide Brands directory guarantees the legitimacy of all the suppliers listed – and they can do that because they have visited every supplier's facilities and placed test orders, to check their reliability.  This is more research than any other directory, including Salehoo, does before accepting a new supplier – so Worldwide Brands is one of the safest places to buy wholesale goods online.

Worldwide Brands and Shopify

I often get questions about using Worldwide Brands (read this Worldwide Brands review for more information about WWB) with e-commerce apps like Shopify – and I'm asked if it's possible to integrate them like you can with Ali Express.  Well, in this post I'm going to cover this topic in some detail.

Worldwide Brands

Worldwide Brands was founded in 1999 as a source of wholesalers and drop shippers that have been researched and certified – and so are safe to buy from.  Although the database of suppliers has grown beyond 8,000 with more than 16 million products now available to buy at trade prices, the interface is still old – and very manual to use.

You need to contact each supplier individually and deal with them separately from one another – there is no interface that you can use to buy from multiple wholesalers.


Shopify is quite different – it's very new and automated, and popular.  In fact Shopify is the the most popular e-commerce platform at the moment, and it comes with access to a very wide range of apps that can automate most of the store setup and even fulfilment process.

Do They Work Together?

Unfortunately the answer is that there's no Worldwide Brands app for Shopify, or any other e-commerce platform.

If you set up a shop with Shopify and buy through Worldwide Brands, you will need to manually list all the products for sale and manage your relationships with suppliers individually.

However, Worldwide Brands is still probably the cheapest way to find suppliers – so there is a trade off between saving money and saving time.